Every popular item that one finds on the shelf has an offshoot counterpart, basically a testament to its success in the marketplace, easily demonstrated at every major intersection where a McDonalds always seems to be located across the street from a Burger King. Therefore, when one ponders whether or not to splurge on an advertising campaign featuring coffee mugs, one might also consider printing up promotional travel mugs.

Society On The Move

Ever since Henry Ford’s assembly line, America society has been on the move. The time spent behind the wheel only increased when President Dwight Eisenhower invested a huge chunk of the federal budget in the national highway system. As our city-bound populations tumbled out into the suburbs, the seatbelted citizenry even began taking their meals, sometimes all three of them, from the confines of the driver’s seat.

Make That ‘To-Go’

Traditional coffee mugs proved to be not up to the task. And cleaning up spilled coffee, tea or soup became a sticky proposition for commuters. Travel mugs, based on same design as the canteen-like Thermos, not only provided a lid to keep beverages from slopping out but also kept them hotter (or colder) than could regular mugs. Just as many people became partial to their coffee mugs, they also became rather attached to their travel mugs, which only enhanced the mobile vessel’s promotional appeal.

The promotions industry (and the companies that steer so much business their way) were quick to take advantage of the American love affair with dining and driving. Today’s printed travel mugs can be made of plastic or metal, in an array of colors that spans the spectrum, and can still be emblazoned with all kinds of corporate logos, for prices only slightly higher than those of ceramic coffee mugs. Drink up!

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